AORN was facing a problem. Engagement was down in their flagship weekly newsletter and ad revenue was declining. Internal issues relating to content, interactivity, and teaser copy length were also causing headaches. A team was put together to compile the many shortfalls of the current format. The redesign team met with key contributors for PI (Periop Insider) and asked them to share their frustration with the current set up. The following slides follow the process and results of the Periop Insider redesign.